Performance Marketing
Powered by AI & Automation
17+ years driving measurable growth through paid media, analytics, and conversion systems — now amplified by AI agents and workflow automation built for B2B and enterprise teams.
Strategic Thinking, Hands-On Execution
I specialise in bridging the gap between high-level digital strategy and day-to-day campaign execution. My background spans pre-sales, CRM, and performance marketing — giving me a clear understanding of how marketing efforts connect to real business outcomes.
Over 17 years, I have worked across B2B lead generation, D2C eCommerce, real estate, edtech, and professional services. This cross-industry experience means I focus on what works — measurable, efficient systems built for sustainable growth rather than short-term spikes.
Paid Media Strategy
Multi-channel campaign design and management across Google Ads, Meta, YouTube, LinkedIn, and programmatic platforms.
Analytics & Tracking
GA4, GTM, and conversion tracking infrastructure that gives complete visibility into performance.
Conversion Optimization
Landing page optimization, funnel design, and CRO experiments to improve efficiency at every stage.
SEO & Organic Growth
Technical SEO, content strategy, and authority building to drive sustainable organic acquisition.
AI & Workflow Automation
Custom AI agents and automated workflows for lead generation, outreach, CRM operations, and sales intelligence — built for B2B and enterprise teams.
Three Steps Work Method
Diagnose & Fix Leaks
- Tracking / GTM / GA4 Setup
- Optimize Funnels & Landing Pages
- Lead Handoff Gaps
Improve Efficiency
- Better Targeting
- Offers & Hooks
- Optimize Creatives
- CRO Experiments
Scale Safely
- Structured Budget Increase
- KPI Based Scaling
- Biweekly Experiments
What I Do
End-to-end digital marketing capabilities focused on revenue, efficiency, and scale.
Paid Media Management
Strategic planning and execution across Google Ads, Meta Ads, YouTube, LinkedIn, and native platforms. Budget allocation, bid management, audience strategy, and creative direction — all focused on cost-efficient acquisition.
Conversion Tracking & Analytics
GA4 implementation, Google Tag Manager setup, custom event tracking, attribution modelling, and reporting dashboards. Building the data foundation needed to make confident decisions.
Conversion Rate Optimization
Landing page audits, A/B testing, form optimization, and funnel redesign. Systematic improvements to turn more traffic into qualified leads and customers.
Search Engine Optimization
Technical audits, on-page optimization, content strategy, and link building. Structured organic growth that compounds over time.
Landing Page Optimization
Designing, testing, and refining high-converting landing pages tailored to campaign goals. From wireframe to live — focused on reducing bounce rates and maximizing lead capture.
Funnel & Performance Optimization
Full-funnel analysis from first click to closed deal. Identifying leaks, improving handoffs, and building systems that scale without proportional cost increases.
Workflow & Automation
- Less manual work
- Fewer interruptions
- Clear priorities
- Time for high-value thinking
- Faster response to issues
- Consistent visibility
- Fewer errors and delays
- Better use of skilled talent
Claude Code Build Stack
The engine behind these systems. Applied Claude Code skills I use to design, build and ship production-grade AI automation — not demos.
Building AI That Works
Real systems shipped for an international AI tech company — running in production today.
AI-Powered CRM Lead Nurturing Automation
Designed and delivered a fully automated lead management system that runs continuously, monitors 15+ types of CRM activity, and makes intelligent decisions on when to engage leads — and when to stand back for the sales team to take over.
AI-Powered BD Inquiry Automation System
Designed and deployed a fully automated inquiry management system for the Business Development team. The system continuously monitors BD inboxes, classifies incoming client inquiries using AI, extracts structured product requirements, and generates professional audit-ready documents — with zero manual effort from the sales team.
B2B Cold Outreach & Lead Generation Agent
Designed and deployed an end-to-end automated B2B prospecting system targeting GCC, Singapore, and Hong Kong markets. The system discovers prospects, qualifies leads with AI, runs personalised cold-email sequences, and manages the full pipeline — with built-in sender protection and zero manual data entry.
PR Outreach AI Agent
Built an AI-powered PR outreach system that discovers relevant journalists and editors via live web search, generates highly personalised editorial pitches, and manages end-to-end sending — with a mandatory human-in-the-loop approval gate before any email is dispatched.
Podcast Outreach AI Agent
Built a fully automated podcast outreach system that discovers, qualifies, and reaches relevant podcasts across industrial safety, construction, and AI domains — with end-to-end funnel tracking from discovery through to confirmed response.
Selected Work
A selection of projects across industries — each focused on solving a specific business challenge through digital marketing.
Startup & Investor Networking Portal
Build a qualified member base and drive event registrations for a professional networking platform.
Hyper-targeted campaigns on Meta and Google with interest-based and lookalike audiences, paired with landing page optimization.
D2C Home Decor Brand
Drive eCommerce sales through a full-funnel paid media strategy across multiple channels.
Google Shopping, Meta product catalogues, YouTube discovery ads with retargeting funnels segmented by product interest.
eLearning & Content Platform
Generate a consistent pipeline of qualified B2C leads at scale for an online education platform.
Search intent campaigns combined with content-driven social ads and automated lead scoring for quality filtering.
Premium Real Estate Developer
Reduce cost per lead while increasing quality of site visit bookings for premium residential projects.
Hyper-local targeting with radius-based audience segments and high-intent search terms with premium placements.
B2B SaaS Lead Generation
Build a scalable inbound lead pipeline for a B2B software product targeting mid-market companies.
LinkedIn Ads for top-of-funnel awareness with Google Search for intent capture and content-driven nurturing.
Multi-Location Service Business
Drive local lead generation across multiple service areas for a home services brand.
Location-specific campaign structures with geo-targeted search, call tracking, and per-location landing pages.
How I Work
A structured approach to every engagement — built for clarity, accountability, and results.
Discovery & Audit
Understand the business model, current performance, tracking setup, and goals. Identify gaps and opportunities before recommending anything.
Strategy & Planning
Define KPIs, channel mix, budget allocation, and a clear execution roadmap aligned to business objectives.
Setup & Launch
Build campaign structures, implement tracking, configure analytics, and launch with controlled spend to validate assumptions.
Optimize & Scale
Continuous testing, bid management, creative refresh, and funnel improvements. Scale what works, cut what does not.
Report & Align
Regular performance reviews with clear reporting. No vanity metrics — focused on business outcomes and next steps.
Tools I Work With
Thinking on Marketing & AI
Practical perspectives on performance marketing, AI automation, and growth — grounded in 17+ years of hands-on work.
How AI & LLMs Are Changing Search: Has Traditional Google Search Volume Declined?
A data-driven look at how AI platforms like ChatGPT, Gemini, and Perplexity are reshaping search behaviour — and what it means for businesses that depend on Google traffic to grow.
The AI Revenue Effect: Which Industries Are Growing — and Which Are Still Struggling?
An industry-by-industry breakdown of how AI adoption is impacting revenue. Who is winning, who is waiting, and what separates businesses that gain from AI versus those that do not.
How AI Automation Gives Marketers 10× More Time for Strategy and Creativity
When AI handles reporting, follow-ups, and data crunching, marketing teams get back hours every week — time that goes into the decisions and ideas that actually move the business forward.
Is Your Marketing Budget Being Wasted? 10 Signs of Inefficient Ad Spend — and How to Fix Them
Most businesses are losing money on ads without realising it. Here are 10 clear signs your ad spend is inefficient, what is causing it, and the practical fixes to stop the waste.
Background & Certifications
Delivered performance marketing campaigns across domestic and international markets — adapting strategies to diverse business environments and audience behaviours.
Rakesh's Google Ads restructure cut our cost-per-lead by 40% in the first 90 days. The GA4 attribution setup finally gave us real visibility into what was working.
The AI cold outreach agent Rakesh built books 3–5 qualified meetings per week without any manual effort on our side. It has completely changed our outbound pipeline.
Get in Touch
Available for consulting engagements, retainer-based partnerships, and project-based work. Reach out on any of the channels below.