Performance Marketing Specialist

Turning Strategy
Into Growth

Expertly managing full-funnel media spend. I transform complex data into predictable acquisition systems for industry leaders.

Performance Marketing Analytics
Growth Metric
+30% Lift
Scroll
400K+
Verified Leads
Generated
4x–6x
eCommerce
ROAS Range
28%
B2B Lead Cost
Reduction
17+
Years of Expert
Experience
Rakesh Mishra

Rakesh Mishra

17+ Years of Strategic Performance Experience

I specialize in bridging the gap between high-level digital strategy and hands-on execution. My background spans pre-sales, CRM, and performance marketing, giving me a strong understanding of how campaigns translate into real SQLs and revenue.

I focus on building and scaling paid marketing systems that are measurable and efficient. My work is driven by data, clear KPIs, and a preference for sustainable growth over short-term wins.

Core Domains

  • Full-Funnel Media Strategy
  • MQL to SQL Optimization
  • Data-Driven Media Planning
  • High-Scale Lead Generation

Platforms & Tools

  • Google Ads & GA4 Expert
  • Meta Ads & Retargeting
  • LinkedIn B2B Campaigns
  • GTM & CRO Frameworks
Core Strategic Skills

What I Deliver

Bespoke performance marketing solutions engineered for measurable business outcomes.

Multi-Channel

Performance Strategy

Bespoke campaign design and optimization across Search, Display, and Social, aligned with long-term business goals.

Omni-Channel Scale

Paid Campaigns

Expert management of Google Ads, Meta, YouTube, LinkedIn, and Native Ads (Taboola) to capture and create demand.

Efficiency Lift

CRO & Funnel Design

Systematic optimization of landing pages, user flows, and post-click experiences to maximize lead quality and CVR.

B2B, B2C, D2C

Lead Gen Frameworks

Custom-built lead generation engines designed for specific industries, focusing on MQL to SQL conversion.

Three-Step Work Method

How I Work

A disciplined process from diagnosis to scale.

01

Diagnose & Fix Leaks

  • Tracking / GTM / GA4 Setup
  • Optimize Funnels & Landing Pages
  • Lead Handoff Gaps
02

Improve Efficiency

  • Better Targeting
  • Offers & Hooks
  • Optimize Creatives
  • CRO Experiments
03

Scale Safely

  • Structured Budget Increase
  • KPI-Based Scaling
  • Biweekly Experiments

Verified Performance Record

Data-driven outcomes extracted directly from high-impact projects in eCommerce, SaaS, and Education.

400K+
Leads Generated

Achieved through high-intent targeted digital marketing campaigns across B2B, B2C, and D2C channels.

24% Lift
Conversion Rate

Direct improvement in CVR through systematic landing page optimization and post-click experience recommendations.

40% Less
Spam Lead Volume

Significant reduction in low-quality leads, enhancing overall sales team efficiency and lead qualification rates.

28% Saved
B2B CPL Reduction

Optimized campaign structures for B2B lead generation, lowering cost-per-lead for professional networking portals.

Project Milestones

Tangible business growth achieved through strategic oversight and precision execution.

Project I

Startup & Investor Networking Portal

Scaled a startup-investor networking portal to 4,500+ members. Attained an average CPC as low as ₹0.10 while generating 5,000+ leads for various workshops and events.

Project II

D2C Home Decor Brand

Managed media planning and eCommerce sales for a Home Decor Brand. Implemented full-funnel strategies across Google Search (Shopping), Meta, and YouTube.

Project III

eLearning & Content Platform

Achieved 600–750 B2C leads monthly with a 75%+ qualification rate and a consistent 4x ROAS through targeted Demand Gen and Paid Social.

Project IV

Premium Real Estate Developer

Reduced CPL by 32% for luxury residential projects through hyper-local targeting and custom audience modeling, delivering 200+ high-intent site visits in one quarter.

Engagement Framework

A structured onboarding process ensuring complete alignment between marketing spend and business outcomes.

1
Discovery Call
Understand goals, budget, KPIs, and scaling blockers.
2
Scope & KPIs Alignment
Define targets, roles, and responsibilities.
3
Commercials + MOU
Finalize engagement model and timeline.
4
Onboarding Access
Ads, analytics, CRM, creatives, and landing pages.
5
Pilot Phase
Fix leaks, run tests, and prove ROI direction.
6
Growth Execution
Scale winners and optimize CAC/ROAS.
7
Long-Term Collaboration
Monthly performance ownership and strategic roadmap.
Workflow Intelligence

Workflow & Automation

Automate Repetitive Work. Empower People to Do Their Best Work. When routine tasks run on their own, businesses move faster.

For Teams
  • Less manual work
  • Fewer interruptions
  • Clear priorities
  • Time for high-value thinking
For Businesses
  • Faster response to issues
  • Consistent visibility
  • Fewer errors and delays
  • Better use of skilled talent
Let's Work Together

Get in Touch

Ready to turn your ad spend into better results? Let's connect and discuss next steps.

Email Inquiries
rakeshpmishra@gmail.com
Direct Line
+91-99672 98302
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WhatsApp
+91-99672 98302
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